Consumer Culture: What it Really is
Consumer culture is a culture in which the economy thrives from the sale of consumer goods and services. This type of culture places importance on material products and their position in people’s lives. Consumer culture is a type of enterprise. The United States is a country with a large consumer culture. European countries as well as other nations use this culture as well. The sale of products is a surefire way to bring in the bucks.
If your turn on your television set, you’re sure to find an enticing commercial. Whether it’s food, clothes, or some other good or service, you will see someone trying to sell you something. Perhaps that juicy burger on the TV made you hungry enough to go out and purchase one. This is how consumer culture works.
Basically, the economy depends on you, the buyer. If a million people see that same commercial and go out and buy that burger, a certain food company is now rolling in the dough. It’s the same with other products and services. Marketers grab you by telling you how their product can enhance your life or provide you with satisfaction. Then their companies thrive on your dollar. It’s just that simple.